THE RED TINOh you thought I was done right? Bare with me, it’ll be worth it!
For generations, a simple blue cookie tin lived in Haitian homes as a “repurpose tool”. Long after the content of this container was gone, we naturally found a new purpose for it. Yes, nowadays we call it ‘generational trauma’ because instead of cookies, it held buttons, threads, ribbons and the little things too valuable to throw away. This blue tin became a symbol of our ability to transform and preserve. We found beauty in what already existed.
So as it aligned with what Pilon Lakay stands for: To Rediscover, Preserve and Innovate, I decided to bring forward the RED TIN.
The idea behind the red tin is to ask us to forget the Danish butter cookies as a prize (which I found distatesful) but instead to invite you to open a box filled with our own abundance:
The red tin included Haitian flavors like: . Dous makòs . Tablèt nwa . Chokola Peyi . Bonbon Siwo It was important for me to show my Haitian legacy beyond one of the typical known story: that of resilience. Instead, I aligned it with IMPOSING, all through blueprint creation. To me, the red tin is a sweet reminder of giving space to what belongs to us; all worth preserving!
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